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Hulu LLC’s owners canceled a four- month-old auction of the online video service, saying the company’s strategic value outweighed a sale.

“We have terminated the sale process and look forward to working together to continue mapping out its path to even greater success,” co-owners News Corp. (NWSA), Walt Disney Co. (DIS) and Providence Equity Partners, along with Hulu management, said today in a statement. “Hulu holds a unique and compelling strategic value to its owners.”

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Regards,

Don