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AutoTrader.com Inc. (ATDC), which runs a website linking buyers and sellers of new and used cars, is talking to banks about a potential initial public offering, a person with knowledge of the discussions said.

The company’s owners, including Cox Enterprises Inc. and Providence Equity Partners, may be trying to capitalize on rising demand for cars and trucks as well as momentum from Facebook Inc.’s filing for a $5 billion IPO this week.

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